Powered by AI and global scale, the XR platform enables brands, agencies, publishers, and studios to create, deliver, and optimize advertising worldwide across linear TV, CTV, and digital platforms. XR drives industry innovation by connecting advertisers with audiences while supporting the talent and crew behind content production, distributing over $1.5 billion annually in payroll and vendor payments.
• Transform marketing investments into measurable winsÂ
• Unite linear and digital advertising in ways only possible with XRÂ
• Build a more inclusive and sustainable advertising ecosystemÂ
• Simplify and streamline marketing operations and workflowsÂ
• Amplify creative intelligence to drive better outcomesÂ
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Tuesday, January 7 I 12:00pm - 6:00pm
Wednesday, January 8 I 8:30am - 6:00pm
Explore RX by XR – Live Interactive Experience
The Female Quotient Equality Lounge®
Cathédrale Restaurant, ARIA Hotel
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XR and The Female Quotient (The FQ) have collaborated to launch the Representation Index (RX), the first global metric to quantify inclusivity in advertising and creative content globally.  Experience the power of RX live in the Equality Lounge® and connect with XR to unlock your brand score.
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1:00pm - 1:30pm
Measuring What Matters: Data-Driven Approaches to Inclusive Content
The Female Quotient Equality Lounge®
Cathédrale Restaurant, ARIA Hotel
In today’s world, where authentic representation drives brand success, marketers need tools to measure and optimize inclusive content. This session will highlight real-time methods for assessing and enhancing inclusivity in advertising. Leaders will share how data-driven insights are transforming inclusive content creation.
Moderator:
Shelley Zalis, Founder & CEO, The Female Quotient
Speakers:
Kristin Wnuk, SVP, Enterprise Solutions, XR Extreme ReachÂ
Ashley Menschner, SVP, Media, The Ad Council
Alisha Pope, Head of Strategy and Development, Sports and Sponsorships at MGM Resorts International
Lynnwood Bibbens, CEO and Founder, ReachTV
3:00pm - 3:40pm
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The Future of Representation: Technology Meets Humanity in Advertising
C Space Storytellers Stage — ARIA, Level 2, Mariposa Ballroom
This session will explore the launch of a groundbreaking real-time metric to measure inclusivity in advertising. Key topics include quantifying inclusivity across diversity dimensions like age, gender, body type, and skin tone, and how brands can align content with representation goals to drive marketing ROI. Attendees will learn how AI provides actionable insights, scales analysis across 140+ countries, and ensures empathy, trust, and inclusivity in brand messaging.
Moderator:
Shelley Zalis, Founder & CEO, The Female QuotientÂ
Speakers:
Kristin Wnuk, SVP, Enterprise Solutions, XR Extreme ReachÂ
Ashley Menschner, SVP, Media, The Ad Council
Jay Altschuler, SVP of Global Media, Mastercard
Alisha Pope, Head of Strategy and Development, Sports and Sponsorships at MGM Resorts International
5:30pm - 7:00pm
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Cocktails & Connections: RX Celebration: Raising the Bar for Representation
The Female Quotient Equality Lounge®
Cathédrale Restaurant, ARIA Hotel
Invite Only
Join The Female Quotient and XR Extreme Reach for a cocktail party celebrating inclusivity and representation in advertising and creative content. Request an invite by emailing us at events@extremereach.com.Â
The Next Era of Impact Video Series
Beet TV Studio — Vdara Hotel (FreeWheel space)
XR is partnering with Beet.TV for a six-part Q&A series examining how data, AI and advancements in creative and video are transforming the next era of impact for the advertising ecosystem.
Interviewees:
James Shears, VP, Business Development & Client Partnerships, XR Extreme Reach
Shelley Zalis, Founder & CEO, The Female QuotientÂ
Ashley Menschner, SVP, Media, The Ad Council
Evan Hovorka, VP Product & Innovation, Albertson's Retail Network
Tyler Fitch, SVP, Partnerships, Tubi / AdRise
Emily Graham, Global Chief Equity & Impact Officer, OMG